An urban street label fighting child poverty.
We developed arm™, a social streetwear label, for the Frankfurter Jugendring (Frankfurt Youth Association). Produced by Fairtrade Standards, the organic clothing line is available for purchase in both web and retail stores.
All proceeds go to financing holiday camp tuitions for underprivileged youth.
The accompanying media are part of the social media and PR campaigns for lobbying in favor of children’s rights.